REGIONS AND VENUES
Every location that supports events is looking for the best outcome for their investment. They need a clear strategy to promote themselves to their target audience, and ensure the most beneficial events are supported and attracted to their region.
What do we offer?
Helping you deliver on your opportunity
At any stage in the development of your strategy, we have the experience to work with you and your stakeholders to create the plans that deliver maximum results for you.
.jpg)
Define your goals
In many cases, the most overlooked task is to clearly define what you are trying to achieve, through the attraction and support of events and promotions. Your goals define every action and measurement of your event plan.
.jpg)
Consult with partners
To build a strong plan, you need the backing of your partners, audience and community. BASCO can help you make the most of stakeholder discussions, and build a plan that has the support of your most important partners.
Link to process
A vision for the future requires a clear link to existing processes. The best plans will be delivered if the structure and assets required are included from the beginning in the development on your strategy.
Show your strengths
Why would event owners or audiences come to you? With competition from other regions and venues across the country at an all-time high - how do you stand out to the products and visitors you are seeking?
Be unique
Representing yourself in the same way as other regions and venues can significantly decrease your outcomes. One of the most important parts of a successful event strategy is to show what you can offer that no-one else does.
Decision making
All partnership agreements require an ability to move fast to secure the right event, backed by a strong process to assess and decide which opportunities deliver the strongest benefit for you.
.jpg)
Manage opportunities
Event sponsorships and attraction can be an expensive business. How to you decide what an appropriate sponsorship amount is, and where should the funds come from?
Assess outcomes
When sponsoring or hosting events, how do you measure the success and outcomes of the partnership? BASCO has managed this process for events of all types for regions and event owners.